Privacy Policy


It is important to us to protect your personal integrity and thus strive to maintain the highest possible standards regarding protection of Personal Data. The Privacy Policy contains information about how we handle your Personal Data, how we use it and how we protect it. 


Iris av Emma collects the information primarily from you as a customer. Examples of personal data that we might collect are your name and other contact details such as phone number, email address, or physical address. Iris av Emma may update your information from other public records if it is necessary in order to maintain good registry care.

Iris av Emma registers personal data in connection with:

  1. Notification of a service offered through the various platforms offered by Iris av Emma.
  2. When you enter your e-mail address or your mobile phone number on the website.
  3. If you contact us via email, by phone, our websites and social media.
  4. If you sign up for email subscriptions.
  5. Your visit to our website including but not limited to traffic data, location data, weblogs, and other communications data, such as the IP address, type of device, operating system, and browser type used for the visit.

By filling out a consent form on the website (for example, subscribe to a newsletter, receive promotions and offers, etc.) you agree that your personal information (for example name, telephone, email) may be used for marketing purposes for the services you are exposed to where you are asked to fill in your personal information. We also collect your IP address, geographic position, and interests in order to better adapt our marketing to you.

By browsing our website you also agree that we may add cookies, both so-called third-party and first-party cookies, on your computer. These cookies will follow you and your online behavior in order to offer you marketing based on your online behavior.


When you use our site, personal data may be collected via e.g. cookies. This is only done through separate consent. This will store the information about your use and the pages that are visited. This could be technical information about your device and Internet connection such as operating system, browser version, IP address, cookies, and unique identifiers. When visiting our websites where our services are provided, different techniques can be used to recognize you in order to learn more about our users. This can be done directly or through the use of third-party technology.


In order for us to be able to offer you Klarna’s payment method, we need to share some of your personal information with Klarna, such as contact and order information. We need to do this in order for Klarna to be able to assess whether you can be offered their payment methods and to tailor the payment methods for you.


You have rights regarding your personal data and you are able to influence your information and what is saved. Iris av Emma will, on its own or the customer’s initiative, rectify data that is found to be incorrect. You can also at any time request that your data be deleted or that its use is limited by contacting us. If you believe that we do not respect your rights, please contact Iris av Emma or you can contact the Data Protection Authority in your country, please find the right one at


Iris av Emma

Danska Vägen 161, 521 31 Falköping